Behind the Hook
Welcome to the Real Story of TaniJay Crochet
Welcome to the story of TaniJay Crochet, where creativity isn’t bound by trends—it sets them. This brand is more than crochet; it’s a personal revolution against the mundane, a bold statement against the world of fast fashion. Every stitch is a rebellion, every piece a masterpiece—crafted with intention, passion, and a soul that cannot be ignored.
Our Founder, Tani: The Heartbeat Behind the Thread
Meet Tani, the self-taught artist whose hands tell the story of resilience. What began in 2016 with Crochet Closet—a humble, personal escape from a life weighed down by uncertainty—quickly grew into something much bigger. Each thread woven wasn’t just a stitch; it was a declaration that struggle would not define her, but fuel her creative journey.
When life felt like it was falling apart, Tani found freedom in crochet. The initial spark was born from a place of healing, but soon it became clear: this wasn’t just therapy, this was a calling. LavishHooks came next, a phase that marked a deeper commitment to the craft and a more refined vision. And then, TaniJay Crochet was born—the culmination of years of evolution, growth, and artistic rebellion
TaniJay Crochet isn’t just a brand; it’s a movement—a rebellion against conformity, a space where creativity knows no limits. It’s a journey from personal healing to global expression. And now, it’s a call to others—those who are ready to break free from labels, those who crave a fashion that speaks louder than words, and those who dare to be unapologetically themselves.
Crafting for Confidence
At TaniJay Crochet, we believe that clothing is an extension of your identity—your power and your self-expression. We don’t just create garments; we make bold statements that empower you to own your confidence and flaunt your individuality.
We know that traditional sizing often fails to capture the true essence of who you are. That’s why we reject the notion of the “one-size-fits-all” model. While past experiences may have required precise measurements to get the perfect fit, we’ve made it easier for you.
Our pieces are custom-made to fit you and your body in ways that mass-produced clothing never could. Whether you’re confident in your measurements or need guidance, we’re here to make it simple. No more complicated size charts—just an invitation to order a piece that’s created just for you.
Every design is intentional—crafted to make you feel confident, bold, and unstoppable. When you slip into TaniJay Crochet, it’s not just clothing—it’s an experience of seeing and being seen, of embracing who you are in the most daring, unapologetic way. We’re here to break down barriers, to make the process of self-expression easier, and to make sure you stand tall in a piece that was made for you.”
The Craft: Where Art Meets Fashion
At TaniJay Crochet, we create more than fashion—we craft wearable art. Each piece is handmade with care and precision, rejecting mass production in favor of quality over quantity. Every design tells a story with every stitch, blending timeless crochet techniques with modern creativity
Slow fashion isn’t just about taking our time—it’s about making pieces built to last. And our commitment to you doesn’t end when you receive your piece. If your garment ever needs alterations or repairs, we’re here for you. You can always return to us to ensure your piece stays perfectly fitted and continues to represent your individuality.
When you wear TaniJay Crochet, you wear a piece of art, made to make you feel confident, seen, and unapologetically yourself.”
The TJC Woman & Man: Bold. Fearless. Unapologetic.
The TJC customer isn’t just someone who wears our creations—they live them. The TJC woman is a force of nature. She isn’t afraid to speak her truth, to stand tall in a world that constantly tries to define her. She’s bold, unapologetic, and fiercely herself. A creator, a dreamer, a shaker of things—she wears her confidence like a crown, and she dares the world to challenge her.
The TJC man embodies the same spirit. He knows his worth. He’s fearless in his style, unafraid to mix bold colors and stand out in a world that expects conformity. He’s unapologetically himself—daring to be different and proud of it. With TJC, he wears more than fashion; he wears power.
Together, the TJC tribe is a community of boundary-breakers, visionaries, and people who redefine what it means to truly live unapologetically. We are a tribe that doesn’t follow the rules—we create them.
Join the Movement
Now that you know us, it’s time to step into the revolution. TaniJay Crochet isn’t just a brand—it’s a movement, a celebration of individuality, expression, and boldness. This is your invitation to not just wear crochet, but to live it.
Crochet isn’t just for cozy blankets anymore. We’re redefining this old-school art form, making it fresh, high-fashion, and bold. Think vibrant colors, daring patterns, and a modern edge that takes “handmade” straight to haute couture. TJC pieces blend time-honored craftsmanship with fearless style, proving that personal style and high fashion can go hand in hand.
This is your moment to embrace who you truly are, to wear your uniqueness like a crown, and to join a community of like-minded individuals who are rewriting the rules. This isn’t just fashion—it’s a revolution, and it’s waiting for you to step in.
